Strong Teeth Begins with Healthy Gums

Blogged by @Lan
Published for Southern Lion Sdn Bhd

Systema introduces Advance Anti-Plaque Toothpaste for Sabah at the hosted dentist forum in Kota Kinabalu

Gum disease has overtaken cavities as the leading cause of tooth loss in adults due to prolonged plaque build-up between teeth, along the gum lines and in gum pockets due to poor brushing habits and usually remains undetected for long.

A 2010 study indicated that 9 out of 10 Malaysian adults suffer from gum disease (NOHSA 2010). In a recent study conducted by Lion Corporation on 450 Malaysian adults showed 80% of respondents had at least one visible signs and symptoms of gum disease, most common being bleeding and swollen gums but only 1% realise that they have gum disease (Project Katsu 2017).

Forum Participants

Lion Corporation Japan’s foray into the oral care industry started back in 1896 with the introduction of the tooth powder. Ever since then, oral care has been the core business and Lion Corporation Japan’s expertise is backed by more than 100 years of experience working with dental professionals and having their own dedicated team of experts and scientists.

The main cause of gum disease is plaque the soft sticky film containing billions of bacteria. When plaque builds up in between teeth, along the gum line and inside gum pockets, the toxin from the bacteria will damage the gum tissues.

Gingivitis is the early stage of gum disease where the gum is swollen and inflamed and bleeding during the brushing due to the bacterial infection. If left untreated, it will progress to gum disease. Gum disease does not only cause tooth loss, but it is linked to other health issues like diabetes and heart problems.

Systema understands the widespread issue of gum disease, and introduces Lion Japan’s biggest breakthrough – Systema Advance, the first anti-plaque bacteria toothpaste with Advance Plaque Buster technology combining TDS, IPMP to break down plaque and kills 99.9% bacteria in hard to reach area especially inside gum pocket and GK2 too soothes gum discomfort.

Forum’s Speaker/Panelist. L-R: Ms Jackie Loo (Marketing Manager, Southern Lion Sdn Bhd), Dr. Evelyn Ablepadtong (Clinical Dental Officer, Sabah Health Department) and Dr. June Lim (Scientific Affairs Manager, Southern Lion Sdn Bhd)

Speaking at the forum, Ms Jackie Loo, Marketing Manager of Southern Lion Sdn Bhd said that, the corporate vision is to continue being an advanced daily healthcare company and to lead the innovation in developing products that enrich the health, comfort and cleanliness of our consumers.

“We are excited to bring the Systema Advance Anti-Plaque Toothpaste to Sabah, through a dentist forum that provides us a platform to share insights of the technology, hearing feedback and comments from the dentists and having our team to share their knowledge. We will continue to do more similar activities here, in Sabah,” explains Ms Loo.

Systema Advance Anti-Plaque Tootpaste comes in 3 variants- Systema Advance Extra Gum Protection that has a fresh aromatic peppermint flavour with a spearmint role, Systema Advance Deep Clean Whitening which has a longer lasting mint flavour with particles in the paste and Systema Advance Extreme Clean Breath that provides fresh double mint flavour with long-lasting cooling technology for longer feeling of fresh breath.

“The introduction of Systema Advance Anti-Plaque Toothpaste will further enabling consumers in Sabah to achieve healthy gums and teeth for life. Systema Advance Anti-Plaque Toothpaste breaks down plaque and kills bacteria inside gum pockets while Systema 0.02mm super tapered bristles toothbrush aid in the physical removal of plaque from the hard-to-reach areas especially in between teeth, along gum line and inside gum pockets,” she added.

At the forum, Systema also urges Malaysian to do a gum health check, through, a free online assessment that can help you to assess your gum health condition.

The free gum health check website is part of Systema Gumbatte Towards 1 Million Gum Health Checks awareness and education campaign 2019, a collaboration with the Malaysian Dental Association.

According to Dr. June Lim, Scientific Affairs Manager of Southern Lion Sdn Bhd, disease is a silent disease, because the early stage is with little or no pain, and often goes unnoticed.

“Gum disease is reversible and preventable at the early stage via simple oral hygiene practices, and visits to the dentist,” adds Dr. Lim.

Product Showcase

The campaign aims to help Malaysians achieve better oral health outcomes with the ultimate goal of motivating more people to retain 20 of their natural teeth when they are 60 years and above 1 so that they can enjoy better health expectancy, in line with the Ministry of Health’s goals.

The ambitious Gumbatte campaign plays on the Japanese motivational cry of ‘Ganbatte’ that means ‘you can do it’ as a rallying call to get Malaysians to take charge of their gum health and reach the 1 million gum health checks figure.

Be among the first 1 million to assess your gum health check online at for healthy teeth and gums of life.

Pricing and Availibility

Systema products are available nationwide via leading hypermarkets, supermarkets and pharmacies at RM12.55 for the Systema Advance Anti-Plaque Toothpaste, while the Systema 0.02mm Tapered Bristles Toothbrushes range from RM7.80 to RM12.55.

1 Oral Health Division, Ministry of Health Malaysia (2011). National Oral Health Plan 





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