Snap​ ​for​ ​Fun​ ​with​ ​the​ ​All-New​ ​MAT​ ​KOOL®​ ​FruityBug

Blogged by @joehairie 
Content by Nestlé​ ​Malaysia

ZIAUDDIN HAIZAM (NESTLE CUSTOMER BUSINESS MANAGER)_SIVA PRAKASH_MEOR AZIZI (MYDIN CATEGORY MANAGER)_ TEO_HENG KEAT

L-R: Ziauddin Haizam (Nestle Customer Business Manager), Siva Prakash (Mydin’s Head of Sales & Merchandising), Meor Azizi (Mydin Category Manager) & Teo Heng Keat (Business Executive Officer Nestlé Ice Cream)

KUALA​ ​LUMPUR,​ ​August​ ​18,​ ​2017

Nestlé Ice Cream, the leading ice cream manufacturer in Malaysia, today launched MAT KOOL® FruityBug, a ladybird-shaped twin stick ice cream crafted for sharing. The launch event was part of the MAT KOOL® FruityBug Roadshow at Mydin Mall, USJ1.

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MAT KOOL®, one of the most popular kids range ice cream brands in Malaysia, has always been dedicated to instil fun and excitement into its products by offering delicious combinations of flavours in creative forms of frozen treats. After the success of the first sharing stick ice cream – MAT KOOL® Butterfly, MAT KOOL® introduced its second sharing stick ice cream in refreshing flavours of strawberry and pineapple.

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Teo Heng Keat (Business Executive Officer Nestlé Ice Cream)

Made with plant-based colouring, MAT KOOL® FruityBug’s sweet blend of taste will bring a delectable delight to consumers’ senses. This underscores the brand’s commitment to provide quality products and unique ice cream experiences to its loyal consumers.

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Teo Heng Keat (Business Executive Officer Nestlé Ice Cream)

“At Nestlé Ice Cream, we strive to constantly update our portfolio with a range of icy confections to delight people of all ages. We want to keep inspiring people with unique ice cream moments, by continuously introducing innovative new variations,” said Teo Heng Keat, Business Executive Officer at Nestlé Ice Cream. “With that in mind, we launched MAT KOOL® FruityBug to spark fun, cherishable moments and bring smiles to families and friends,” added Teo.

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Siva Prakash (Mydin’s Head of Sales & Merchandising), Teo Heng Keat (Business Executive Officer Nestlé Ice Cream) & MAT KOOL

The launch was officiated by Teo and Siva Prakash, Mydin’s Head of Sales & Merchandising. It was kicked-off with the introduction to MAT KOOL® FruityBug’s brand new television commercial, which showcased a fun-filled imaginative journey of snapping & sharing the MAT KOOL® FruityBug ice cream with friends.

During the launch, guests were treated to fun and enjoyable games which encouraged teamwork and to embrace the joys of sharing. The fun did not stop as MAT KOOL® himself made a special appearance to the delight of the crowd.

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The launch was also held in conjunction with Mydin’s 60th anniversary, and customers also had the opportunity to enjoy exciting activities and promotions for MAT KOOL® FruityBug at Mydin Mall, USJ that weekend. Lucky winners walked home with MAT KOOL® FruityBug and limited edition MAT KOOL® cooler bags. The MAT KOOL® FruityBug roadshow is happening nationwide from all of September until mid-October .

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MAT KOOL® FruityBug ice cream is now available in stores and e-commerce platform 11street (www.11street.my) at the recommended retail price of RM 1.90. For more details on MAT KOOL®’s new ice cream visit Nestlé’s website at http://www.nestle.com.my or Nestlé’s Malaysia Facebook page at https://www.facebook.com/Nestle.Malaysia.

 

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About​ ​Nestlé​ ​Ice​ ​Cream
Nestlé is the largest ice cream manufacturer in Malaysia. Nestlé Ice Cream manufactures and markets a spectrum of ice cream brands such as:
● NESTLÉ MAT KOOL® – the most popular kids range ice cream in Malaysia made from the safest and highest quality ingredients and consists of a variety of refreshing, cool and awesome flavours
● NESTLÉ DRUMSTICK® – the cone range that comes in multiple flavours and inclusions, offering different taste and texture in a crunchy cone
● NESTLÉ LA CREMERIA® – the premium ice cream range featuring rich creamy taste, smooth texture and delicious inclusions to satisfy sweet cravings
● NESTLÉ BLUE TUB 1.5L® – this classic ice cream range is the perfect choice for sharing special family moments

About​ ​Nestlé​ ​Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in 189 countries around the world, and our 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Our performance is driven by our Nutrition, Health and Wellness strategy. Since 1912, we have been nourishing Malaysians through our quality brands and products, whilst maintaining our Halal excellence and integrity. This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit http://www.nestle.com.my or our Facebook page at http://www.facebook.com/NestleMalaysia

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