Is it important to pay attention to Online Reviews?

Written by @Lan 

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When was the last time you received an email requesting for your honest thoughts on using a product or service? Did you end up filling in the details of your experience or you simply delete that email, perhaps marking it as spam? Why on earth that online reviews are so important for you to pay attention to? It will not give you a big reward after filling in the details but some will still do it. Why?

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