It’s been over a decade since Purevibracion’s debut album ‘Love and Peace’ was released. Since then, the band have gone through a series of changes in their originial line-up. Formed in 2000 with a common love for Bob Marley, Purevibracion is now made up of 7 main members and can be described as among the pioneer of the Roots reggae genre in Malaysia.
Combining their musical and other various creative influences together, Purevibracion took their time with ‘Jauh’ and the soon to be released album. “The band gave its full commitment to writing these songs but at the same time, we never rushed through the process. However, we have always maintained that our music must always carry a clear message of love, peace and patriotism. With everything that’s been going on in the world, we saw the need to increase awareness on global issues such as the environment, war and poverty” says Jeffrey Little, the founder of Purevibracion.
Jauh is the first Malay single to be released from the band since its inception twenty years ago. Describing Jauh as a ‘pop reggae’ track, Jeffrey who also produced the song explained that ‘it’s a love letter to all our fans who’ve been waiting for us to release a Malay song’.
In 2018, Purevibracion released a single on YouTube called Irieman – a track intending to show the ‘fun side’ of the band but also highlighting the issue of discrimination towards men with dreadlocks. The reworked version of Irieman will also form part of the upcoming album which they have been working on for the past 3 years. The music video for Jauh was shot at the end of 2019 by a new director by the name of Skyzo.
Jauh, the single, is now available for download on Apple Music and Spotify. Produced by Jeffrey Little and released under Laguna Music Sdn Bhd, it will soon be released as a physical CD with additional surprise tracks.
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