- 720,000 packs of milk distributed with a mission to improve the nutrition of school children from families below the poverty line
- Dutch Lady Malaysia is determined to help build stronger and healthier generations of Malaysians
Kuala Lumpur, 1 June 2019 – In conjunction with the World School Milk Day 2019, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) celebrated the annual event by giving out 720,000 packs of milk to the primary school children of the Public Housing Projects or Projek Perumahan Rakyat (PPR Flats), with a majority of them coming from families below the poverty line.
Held at Sekolah Kebangsaan Seri Bonus in Kuala Lumpur, the event was officiated by YB Tuan Nik Nazmi Nik Ahmad, MP of Setiawangsa in which he was kind enough to spare his time to ‘berbuka puasa’ with the teachers and students involved. The objective of distributing the nutritious beverage to 3,000 students from 40 primary schools in Kuala Lumpur is to address the issue of acute malnourishment in school children from the housing projects identified by the dairy company.
This collaborative effort between Dutch Lady Malaysia and the Ministry of Education is a great example on how the private and public sector could work together to eliminate social issues, in this case acute malnutrition among school children living at PPR Flats and housing estates that are synonymous with low-income families and overcrowding.
According to the Urban Child Poverty and Deprivation study released by the United Nations Children’s Fund (UNICEF) Malaysia in February 2018, it was found that 22 per cent of PPR Flats children below the age of five are stunted, 15 per cent are underweight, 20 per cent wasting (acute malnutrition), while 23 per cent are overweight or obese. The same study also revealed that one in ten children enjoys less than three meals a day and more than 97 per cent of families at the PPR Flats were not providing healthy and nutritious meals to their children as food was priced too high.
“With this initiative, every student will be provided with 2 packs of UHT milk per week starting from April this year. The annual celebration of World Milk Day gives us the ideal platform to instil the habit of eating healthy and to be active. At the same time to Nourish by Nature, which is also in line with Dutch Lady Malaysia’s mission of ‘Nourishing Malaysian Children’,” said Mr Mahadevan Sivaramakrishnan, Purpose Director, Dutch Lady Milk Industries Berhad.
“I would like to extend my appreciation to the Ministry of Education and Dutch Lady Malaysia that has taken the lead in championing causes related to nutrition and in raising awareness of the goodness of milk to its consumers to help build stronger and healthier generations of the future, not just in Kuala Lumpur, but in Petaling Jaya and Putrajaya” said YB Tuan Nik Nazmi Nik Ahmad.
Dutch Lady Malaysia aspires to be the first organisation to actively close that nutritional gap to address the plight of the urban poor children – by providing delicious and nutritious milk to primary school children at the PPR Flats for the next 3 years. The company has long forged a partnership over the years with the Ministry of Education to educate school children on the nutritious goodness of milk through its Drink.Move.BeStrong campaign and investing in initiatives such as Jr NBA and Anugerah 3K to cultivate the habit of drinking milk twice a day and spending an hour outdoors to encourage them to adopt an active and living a healthier lifestyle.
About Dutch Lady Milk Industries Berhad
Incorporated in 1963, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is a leading dairy company in Malaysia. It is owned by one of the largest dairy cooperative companies in the world, Royal FrieslandCampina NV, a Dutch multinational dairy company.
Dutch Lady Malaysia was the first milk company to be listed on Bursa Malaysia in 1968 and the first to introduce Formulated Milk Powder for Children in Malaysia in 1988. Dutch Lady Malaysia, awarded as the Company of the Year 2014 by The Edge Billion Ringgit Club, manufactures and sells a wide range of quality dairy products for the home and export market, with all products enjoying a strong following in brands like Dutch Lady and Friso Gold.
Through a unique collaboration between FrieslandCampina and four international research teams/universities, the South East Asian Nutrition Surveys (SEANUTS) study was commissioned to study the nutritional status and insufficiency thereof found to be present in South East Asian children up to 12 years old.
About Royal FrieslandCampina
Every day, Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 12.1 billion euros, Royal FrieslandCampina is one of the world’s five largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to the food industry and the pharmaceutical sector around the world. Royal FrieslandCampina has offices in 34 countries and more than 23,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with close to 19,000 member dairy farmers in the Netherlands, Germany and Belgium—making it one of the world’s largest dairy cooperatives
For more information please visit: http://www.frieslandcampina.com.