Kuala Lumpur, 14 May 2019 – Malaysia’s favourite brand of cooking oil, Alif, today launched its 10-episode web series called ‘Goreng atau Gagal’ to add to the festivities of Ramadan. Hosted by celebrity chef, Nik Michael Imran and the effervescent Yasmin Hani Richardson, known for her quick wit and spontaneous antics, this web series has premiered on 10 Mei 2019 and scheduled to be shown at 10 am every Friday on Alif’s Facebook page.
‘Goreng atau Gagal’ is Alif’s attempt to create a different kind of content for its social media followers and fans. As a creative way to engage with its followers, Alif ran a survey on Facebook asking for suggestions on ingredients or items that they would like to fry. Chef Nik Michael and Yasmin Hani will then attempt to fry the best and most unique suggestion in ‘Goreng Atau Gagal’ using Alif cooking oil. This is also to educate its audience on the art of frying. Amongst the food items suggested are durian, dodol, watermelon, lemang and more.
As a trained chef, Nik Michael is tasked to cultivate the most suitable ways to fry these ‘uncommon’ items which vary in features and texture. You will see that it’s not as easy as it may be perceived. Meanwhile, Yasmin Hani takes on the responsibility of helming the ‘Makmal Goreng’ or ‘Frying Lab’ slot. It will feature, amongst others, lesser-known tips and frying techniques especially while using Alif cooking oil to produce better result in both taste and quality. Yasmin Hani will also share other positive lifestyle tips, being in tune with the brand’s tagline, ‘Alif Paling Arif’.
The event further witnessed the launch of Alif’s exclusive 5.4kg packaging which was first introduced last year to overwhelming response. This special packaging is unique to Alif – which means there are no other brands in the market that has ever released a similar product. Maintaining its 5kg pricing for the 5.4kg packaging, it is a gift from Alif to all its loyal customers and will be available throughout Ramadan and Syawal
According to Mohd Haris bin Mohd Arshad, Managing Director of Sime Darby Oils, “Being the world’s largest producer of Certified Sustainable Palm Oil means all of Sime Darby’s palm oil plantations practice good social and environmental standards. Being a farm-to-table brand of cooking oil, we can ensure the delivery of high-quality cooking oil to our customers because those bottle of Alif cooking oil you have with you originated from our Sime Darby palm oil plantations, passed through our mills before they were processed and bottled in our refineries. Sime Darby Oils owns and manages the entire process flow. Furthermore, Alif is also rich in vitamin E which is a natural antioxidant. It is high in monounsaturated fats which helps to promote heart health and lower the bad cholesterol”.
“The web series, ‘Goreng atau Gagal’, is our initiative to present our audience with an informative yet entertaining show, a concept that is called edutainment, especially created with our loyal fans in mind. It was also a great way to engage with our new fans as well as educate them in the art of frying. It is our aspiration to bring rich authenticity in flavour to each and every kitchen in Malaysia”, Haris enthused.
Speech by Mr. Mohd Haris Mohd Arshad, MD of Sime Darby Oils:-
Assalamualaikum and salam sejahtera.
Firstly, I would like to welcome all of you to our grounds, the Sime Darby Plantation Tower. This is the first time that Alif has ever organised an event such as this, and on behalf of Sime Darby Oils, I am delighted to have you all and would like to extend my utmost appreciation to you for making time to be here on this holy month of Ramadhan. Thank you.
Ladies and Gentlemen,
Sime Darby Oils is a wholly owned subsidiary of Sime Darby Plantation, the world’s largest oil palm plantation company and the world’s largest producer of Certified Sustainable Palm Oil (CSPO). Alif Cooking Oil is one of its many products, and it was first introduced to the market around 2010. Since then, the brand has grown from strength to strength with its aspiration to bring rich authenticity in flavour to each and every kitchen in Malaysia.
Being the world’s largest producer of Certified Sustainable Palm Oil means all of Sime Darby’s palm oil plantations practice good social and environmental standards. You can feel good knowing Malaysian sustainable palm oil is good for the health of the planet, as well as your family’s health.
Being a farm-to-table brand of cooking oil, we can ensure the delivery of high-quality cooking oil to our customers because those bottle of Alif cooking oil you have with you originated from our Sime Darby palm oil plantations, passed through our mills before they were processed and bottled in our refineries. Sime Darby Oils owns and manages the entire process flow; therefore when we say ‘High-Quality Cooking Oil’, we mean; high quality cooking oil!
With its tagline, ‘Alif Paling Arif’, Alif is the perfect pure vegetable cooking oil that helps create delicacies which bring families together through great experiences around food – a spirit of togetherness that is most pertinent during this fasting month.
And talking about great experiences, I would like to take this opportunity to mention our new web series called ‘Goreng atau Gagal’. Hosted by our favourite celebrity chef, the very handsome Chef Nik Michael Imran, and the vivacious entertainer, and supermom, Yasmin Hani, this web series is our attempt to create a different kind of content for our followers and fans. We asked our Facebook fans to tell us what foods they wanted us to fry and we will attempt it in ‘Goreng Atau Gagal’. It was a great way to engage with our fans as well as educate them in the art of frying! They gave us lots of suggestions; someone even suggested “tolong goreng ex saya!”
Anyway, I will let our two hosts get into more details later. ‘Goreng atau Gagal’ has actually premiered last Friday, 10th May 2019 and you can catch it every Friday at 10am via Alif’s Facebook page – MINYAK MASAK ALIF. So please visit our Facebook page, ‘Like’ it and follow the Goreng Atau Gagal series throughout Ramadhan.
On another similarly important note, as with last year’s Ramadan, we are reintroducing Alif’s exclusive 5.4kg packaging again this year. This very special packaging is unique to Alif – which means there are no other brands in the market that has this. We are giving our customers 5kg and an additional 400g whilst still maitaining our 5kg pricing, this is our gift to all our loyal customers and will be available throughout Ramadan and Syawal. If anyone here would like to get their hands on a bottle, we are selling them for only RM18 especially for you all today!
We also have Familia Fried Chicken from Kampung Baru with us today and I am happy to announce that they are a strategic partner whom we are very excited to work with! All Familia Fried Chicken outlets now fry their chicken with Alif cooking oil and we have a collaboration going on with them this Ramadan with their outlets and Ramadan Bazaar stalls around Klang Valley. Please visit their booth over there and try out their fried chicken with their signature Cheese Leleh Sauce.
Friends and respected Members of the Media,
On behalf of Sime Darby Oils and Alif, I would like to take this opportunity to thank you again for being here and for your support towards the brand. This event, our first ever Majlis Berbuka Puasa with the Media, is organised especially with you in mind. We value your hard work and persistence, and today, let us celebrate by having fun, getting to know each other and of course, menjamu selera. FYI, all the food you will be enjoying today ‘digoreng menggunakan Minyak Masak Alif’. If you have any questions at all, please do not hesitate to let us know.
Finally, I wish all of you, Selamat Menjalankan Ibadah Puasa – have a blessed Ramadan. And this might be a tad bit too early, but I must take this opportunity to wish you Selamat Hari Raya Aidilfitri, Maaf Zahir dan Batin.
Assalamualaikum, and selamat berbuka puasa everyone!
The launch took place during Alif’s Majlis Berbuka Puasa which was also attended by members of the Media, celebrities, bloggers, and representatives from Sime Darby Oils.
For more information and latest updates on Alif, please follow Alif via its Facebook page https://www.facebook.com/officialMinyakMasakALIF/