Blogged by @ariffrashdan
For BOH Plantations Sdn Bhd
(Featured image: Mr Chen Chaw Chang, Chief Commercial Officer, BOH Plantations and Pn Aina Ramly, Deputy Head of Marketing, BOH Plantations launching NegaraUmmph TV)
BOH Plantations Rallies Malaysians to Share Their ‘Ummph!’ for the Country
In conjunction with Malaysia’s 61st National Day, BOH Plantations Sdn Bhd (BOH) has launched their online TV channel called NegaraUmmph TV, a nationwide movement that aims to bring together Malaysians from all walks of life to sing their hearts out for Malaysia.
Mr Chen Chaw Chang, Chief Commercial Officer, BOH Plantations and Pn Aina Ramly, Deputy Head of Marketing, BOH Plantations presenting the official NegaraUmmph TV website.
The 24-hour e-channel which will go live at 12.00am on National Day aims to showcase Malaysians singing the national anthem ‘Negaraku’ in happier and more prideful ways, serving as reminder of why Malaysia is truly a unique country and should be celebrated.
Mr Chen Chaw Chang, Chief Commercial Officer, BOH Plantations speaking at the launch of NegaraUmmph TV
NegaraUmmph TV was borne to uplift the spirit of togetherness, putting aside each other’s differences to celebrate the sense of belonging to this nation. This is why this National Day, BOH is calling all Malaysians together to unleash that thumping ‘Ummph!’.
“Lepak. Mamak. Nasi lemak. Badminton. Bola Sepak. Teh Tarik, semuanya menarik! As proud Malaysians, we celebrate all these cultural quirks that define who we are as a nation. But more than any national celebrations in history, this year’s National Day feels more energised and exciting. With the constant changes happening around us, we hope to see more Malaysians ingrained with a sense of pride that is now filled with a whole lot of ‘Ummph’,” said Chen Chaw Chang, Chief Commercial Officer of BOH Plantations.
He added “As a homegrown tea maker, BOH has been a part of the Malaysian tea culture for nearly 90 years. But our tea is not the only thing that we serve. At BOH, we strive to ensure that our work goes beyond our products as we aspire to serve the Malaysian community in a more meaningful way. Therefore, the NegaraUmmph TV not only demonstrates how dedicated we are in enriching the Malaysian experience, but it also proves that BOH is committed to be a part of every joy, celebration and moment in the lives of all tea lovers nationwide.”
Malaysians who would like to be part of the movement can visit the NegaraUmmph TV at www.negaraummph.tv to submit their own version of the national anthem ‘Negaraku’. The submissions will be uploaded to the channel and will go live for 24 hours at 12.00am on Friday, 31st August 2018.
About BOH Plantations Sdn Bhd
BOH Plantations is a leading tea grower in Malaysia with 1,200 hectares of tea gardens located both in the highlands and lowlands. Producing over 4 million kilograms of tea annually or 5.5 million cups daily, BOH is among the few fully integrated tea companies in the world which grows, processes, packs and markets its own brand of authentic teas, delivered fresh from the ‘tea bush to the tea cup’.
With a legacy dating back to 1929, BOH has an appealing range of distinctive and aromatic teas for tea lovers in Malaysia and from around the world. Through its teas, BOH believes in creating ‘Ummph’ moments among family and friends.
Its award winning BOH Tea Centre in Sungei Palas, Cameron Highlands, is renowned to local and international travelers for the unique ‘tea discovery’ experience and captivating panoramic views.
Recognised as an award-winning company, BOH has received many accolades for its high standards in product quality, esteemed brand identity and community initiatives. A strong advocate for sustainability, BOH also plays its part through its Corporate Responsibility programmes.