Hong Kong Tourism Board to Showcase Best of Hong Kong’s Muslim Offerings

Blogged by @Lan 
For Hong Kong Tourism Board & Have Halal, Will Travel 

Hong Kong Tourism Board (HKTB) joins hands with online travel platform Have Halal, Will Travel (HHWT) to highlight Hong Kong as the ultimate Muslim travel destination and to name Hong Kong as Preferred Destination of the Year. The partnership is a shared mission to produce Muslim-targeted content, travel guides, itineraries and tips on how to discover Hong Kong like a local while enjoying delicious Halal cuisine, convenient prayer facilities and other Muslim-friendly amenities.


Mr. Raymond Chan, Regional Director, Southeast Asia of HKTB said, “From the bustling metropolis and breathtaking skyline to the rustic villages and forested mountain ranges, Hong Kong invites and captivates travelers from around the globe. Through our partnership with Have Halal, Will Travel; we hope to invite more Muslims to travel and discover the many different facets of Hong Kong. Hong Kong’s diverse and inclusive culture provides a hospitable and convenient environment so our Muslim visitors can explore Hong Kong comfortably and confidently.”


There are 1.8 billion Muslims worldwide, representing 24% of the global population[1]. HKTB recognises the large Muslim traveler population in Southeast Asia and has identified the segment to have strong growth potential. The Southeast Asian region alone is inhabited by 290 million Muslims, which translates to approximately 42% of the total SEA population. Various efforts are being carried out to woo Muslim visitors to the city, with the partnership with HHWT being one of such initiatives.


Hong Kong continues to hold title as the world’s most visited city for the seventh year in a row[2] and is one of the top five Muslim-friendly destinations among the non-OIC countries[3]. In line with HKTB’s objective to raise awareness on Hong Kong’s Muslim-friendly offerings to Muslim travelers around the region, the partnership with HHWT will further enhance Hong Kong’s reputation as Asia’s World City.


There are 70 restaurants certified Halal by the Incorporated Trustees of the Islamic Community Fund of Hong Kong in the Hong Kong Island, Kowloon and New Territories areas; which include 13 hotel restaurants. Options range from Halal local dim sum and Cantonese cuisine, to Indian gastronomic delights and other continental offerings. Visitors can also sample Hong Kong’s signature bo lo bao, egg tarts and more Halal pastries at Chrisly Inn. The café has a dedicated Halal bakery to ensure that Muslim patrons can have a taste of typical local Hong Kong fare.

To reach out to more Muslims and introduce Hong Kong as an ideal destination, HKTB has worked alongside many local establishments to allow Muslim visitors to have a more authentic and worry-free experience. HKTB launched its Muslim guidebook, Warna-Warni Destinasi Hong Kong featuring the latest happenings, festivals, must-visit attractions, restaurants and Muslim-friendly facilities in Hong Kong. There is also a dedicated page on DiscoverHongKong.com highlighting Muslim offerings (http://www.discoverhongkong.com/seasia/dine-drink/what-to-eat/halal-and-vegetarian.jsp).

The one-year partnership with HHWT will showcase Hong Kong as the preferred Muslim travel destination for 2018 and it will focus on a series of campaigns targeted at Muslim consumers. The partnership will commence May 2018.

Discover how to experience the best and most authentic Hong Kong moments at https://www.havehalalwilltravel.com/discover-hong-kong/.


About Hong Kong Tourism Board

The Hong Kong Tourism Board (HKTB) is a government-subvented body founded on 1st April 2001 under the HKTB Ordinance. It has 15 branch offices and 5 representative offices around the world, and its primary mission is to market and promote Hong Kong as a travel destination worldwide and enhance visitors’ experiences once they have arrived. For more information, please visit: www.discoverhongkong.com


[1] C. H., M. S., M. P., & S. K. (2017). The Changing Global Religious Landscape. The Changing Global Religious Landscape. Retrieved from https://www.researchgate.net/publication/316861337_The_Changing_Global_Religious_Landscape
[2] O’Hare, M. (2017, February 1). Irresistible cities: World’s 25 top tourism destinations. CNN. Retrieved from http://edition.cnn.com/2017/01/26/travel/most-visited-cities-euromonitor-2017/
[3] Mastercard. (2017). Global Muslim Travel Index (GMTI) 2017. Crescent Rating. Retrieved from: https://www.crescentrating.com/reports/mastercard-crescentrating-global-muslim-travel-index-gmti-2017.html



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