Multi-Concept Dining Pop Up Swallow @ The Saw Emporium Hosts Crispy Fryday with Penang International Food Festival 2018

Blogged by @Lan 
For Swallow @ The Saw Emporium

Crispy Fryday Banner

Swallow brings more food concepts from Penang, Kuala Lumpur and Singapore to the Penang International Food Festival (PIFF) 2018 including local Penang  favourites – Hock Seng Rojak and Ah Boy Pisang Goreng which will pop up for one day only, while heavyweights from Singapore – WOLF Burgers & Teppei Syokudo, and Kuala Lumpur – Omakase + Appreciate & TAPS Beer Bar take over kitchens and bars for a weekend at the oldest sawmill in Georgetown.

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Swallow @ The Saw Emporium is hosting Crispy Fryday, a mini festival with PIFF 2018 in celebration  of all things crispy and crunchy for a day on 20 April from 5 to 11pm with local  street food vendors, a food eating competition, local music bands, while kitchen  takeovers, guest shifts and a beer party continue throughout the weekend.

Crispy Fryday Programme
5 – 11pm Local street vendors debut
5.30 – 6.30pm Food Eating Competition – Burgers vs. Japanese Mega Curry Rice
7 – 9.30pm Live Music with 4-piece rock band helmed by guitarist Kelvyn Yeang
10pm – 12.30am Live Music with 3-piece acoustic band Wedding in Charlie

Crispy Fryday Mega Japanese Rice Platter
Crispy Fryday Mega Japanese Curry Rice
Wolf Burger
Wolf Burger

The Crispy Fryday Food Eating Competition comprises of two rounds where participants consume either gourmet burgers by WOLF Burgers or a Mega Japanese Curry Rice by Teppei Syokudo in the fastest time possible. Up to 5 two person teams shall compete to win up to RM250 cash prizes. The contest is open to all nationalities, genders and ages where pre-registration is strictly required.

Crispy Fryday Ah Boy Pisang Goreng
Crispy Fryday Ah Boy Pisang Goreng

Local street vendors will pop up in dedicated food stands including Hock Seng  Rojak King @ Lebuh Macallum with its signature sticky rojak sauce, fried banana fritters by Ah Boy Pisang Goreng @ Penang Road, as well as Keropok Lekor,  Murukku and Belachan Chicken.

Crispy Fryday special menus from Swallow dining partners will feature Assorted Tempura, Seafood Kakiage, Deep-Fried Soft Shell Crab Assorted Kushikatsu Sticks by Teppei Syokudo, Sesame Street Deep Fried Chicken Cartilage by WhatSaeb แซ่บ Boat Noodles, Vietnamese Fried Spring Rolls by Pho Viet. Swallow mainstay partners such as TAPS Beer Bar, Qwenchers Juice Bar and Norm Café continue to operate as usual from 11am to 12am.

Extended Weekend Kitchen Takeovers from 20 to 22 April

Gourmet burger specialists from Pasarbella Suntec City in Singapore, WOLF Burgers will take over the kitchen at Embers BBQ Grill to showcase their burgers and fries including the signature Classic Wolf Burger, Honey Mustard Fried Chicken Burger with Chipotle Sauce & Corn Salsa, plus fanfavouriteKimchi Cheese Fries and Crispy Fries. From 20 to 22 April, from 12noon until their burgers run out.

MICHELIN Guide Singapore Bib Gourmand Owner-Chef Teppei Yamashita at Teppei Syokudo will launch a new menu following the kitchen takeover as he curates new dishes daily alongside signature Ten Don, Salmon Belly Don and Tonteki Fried Rice. From 20 to 22 April, 11am to midnight.

Kuala Lumpur’s sole entry on the Asia’s 50 Best Bars 2017 and #10 the year before, speakeasy Omakase + Appreciate will take over the DaVinci Gourmet  Cocktail Bar as three-time Diageo World Class Malaysia Champion, mixologist and co-owner, Shawn Chong guest shifts to showcase specialty and personalized cocktails true to the “I leave it to you” Japanese essence of omakase from 20 to 22 April, 4pm to midnight.

KL Bar Awards Best Beer Bar Winner, TAPS Beer Bar will hold the TAPS Beer Party, a sequel to the TAPS Takeover in January which invites beer drinkers on craft beer tasting flights from more than 50 international craft beer bottles and on tap, including ciders from global breweries including small batch brewers. From 20 to 22 April, 4pm to midnight.

Acoustic band Wedding in Charlie returns on 21 April from 9pm to 12am for a special live music edition to lend more excitement on the eventful weekend.

PIFF 2018 Crispy Fryday
20 April 2018, 5 – 11pm
Swallow @ The Saw Emporium
1 Gat Lebuh Macallum, George Town 10300, Penang

Follow the Crispy Fryday event updates at
Stay updated on Facebook & Instagram @TheSawEmporium #thesawemporium


Crispy Fryday Poster Portrait


About The Saw Emporium

The Saw Emporium is a former saw mill built in 1950, within the heritage enclave and popular tourist spot, the 7 Streets Precinct, locally known as chit tiau lor with many colonial pre-war homes and shophouses. The adjacent site is slated as the upcoming Penang Arts District in Georgetown.

Macallum Road is the fifth street named after Colonel Sir Henry McCallum, the colonial engineer of the Straits Settlement, who also has a street named after him in Singapore’s CBD. After his stint in Penang and Singapore, he went on to become the Governor of Lagos, Newfoundland, Natal and Ceylon.

The revitalization of the art deco building and the original godowns is the lighthouse project for lifestyle collective, The Steamship Merchants. The exterior façade of The Saw Emporium remains unchanged while the interior structure receives an industrial heritage restoration and makeover to become the upcoming dining and lifestyle destination in Penang.

The Saw Emporium was a performance venue by In The Amorphous Beings for the George Town Festival 2017 and a film set for a 2017-release by Hong Kong cult-classic director Herman Yau starring actor Anthony Wong.

About Penang International Food Festival (PIFF)

PIFF returns this year with 16 days of mouth-watering food and drink. Imbued with rich history and tradition from an array of cultures, Penang’s culinary landscape has brought food fans from different corners of the globe to the food capital of Malaysia. Penang classics will be served alongside modern concoctions.

Penang’s street food has received acclaim with numerous awards over the years. In 2017, two of Penang’s street food hawkers made it into the ‘World Street Food Top 50’ list at the World Street Food Congress 2017, and in 2016, Penang gained two accolades specifically for our street food where George Town was listed as one of ‘The 15 Best Cities in The World For Food’ by The Culture Trip and CNN included Penang’s Assam Laksa as one of the ‘8 World’s Hottest Street Foods’.

As illustrated in Anthony Bourdain’s ‘No Reservations’, Penang’s food scene is truly one of the world’s best. An experience unlike any other, eating in Penang consists of a combination of potent flavours, intoxicating aromas, buzzing sounds, and glorious sights. Available at unique locations such as narrow back lanes, a stall next to an old mosque, a disused sawmill, and other distinctive venues, these exotic backdrops heighten the Penang food experience.

Last year’s inaugural Penang International Food Festival successfully showcased Penang’s food offerings and presented the seamless transition of Penang’s food history from the authentic culinary methods of days past, to the innovative fusion cooking of present and future cuisines. This year, the 16-day event will demonstrate Penang’s street food, as well as the food scene at cafes, restaurants and hotels. For the very first time in Malaysia, there will be a food truck invasion at Penang’s mainland, where 150 food trucks will come together serving at one place. In addition to the three major events happening over three weekends, there will also be a seriesof mini festivals, themed dining experiences, and a professional chef’s challenge that is open to all professional chefs.


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