Antabax Celebrates the Power of Malaysia Through Graffiti Battle

Reintroduces Heritage Schoolyard Games Through Juara POWER Antabax

Blogged by @joehairie 
For Lam Soon Edible Oils Sdn Bhd & About Communication Sdn Bhd

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(From left) Bee, renowned Malaysian graffiti artist, Ms Mandy Lee, Lam Soon Edible Oils Senior Product Manager, Household & Personal Care, Mr Heng Swee Seng, Lam Soon Edible Oils Senior General Manager, Prof. Dato’ Dr. Mohamed Najib Ahmad Dawa, Director General of the National Art Gallery, Mr Francis Ng, Lam Soon Edible Oils Sdn Bhd Senior General Manager, Household & Personal Care Department, Marketing Division, and Dato’ Dina Rizal, President of SportsUnite launching the live graffiti battle 

Kuala Lumpur, September 12, 2017

Antabax, Malaysia’s number 1 Halal antibacterial personal care range, celebrated the power of Malaysia through a live graffiti battle with 14 of the country’s best graffiti artists and their crews spraying their way to RM20,000 in cash at the National Art Gallery.

The live graffiti battle was the culmination of the month long Antabax Graffiti Competition 2017 that was held in conjunction with the 60th anniversary of independence. With the theme of POWER Malaysia, graffiti artists from across the nation were challenged to interpret the dynamic spirit and uniqueness of the country.

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(From left) Chief judge, international graffiti artist, Bee, second place winner, Escapeva, graffiti artist Bone, Vivian Lim, Lam Soon Edible Oils Brand Manager, Household & Personal Care Department, Marketing Division, first place winner, Akid1 and team mate, Mandy Lee from Antabax, and Katun & Siek, placing third.

The competition received hundreds of online entries that were then whittled down to 55 before the final 14 artists and crews, to represent the 14 Malaysian states, were shortlisted by a panel of judges from the National Art Gallery, graffiti artists and representatives from Antabax.

The prize money of RM20,000 cash is believed to be among the largest offered for a graffiti competition in the country. The finalists had 3.5 hours to fill a 2.4m by 2.4m panel with their vision of Malaysian POWER, using spray paint as the main medium.

The Antabax live graffiti battle was won by Mohd Zulfadli Bin Ahmad Nawawi, also known as Akid1, received RM7,500 in cash; second place went to the Mohd Zaki Bin Nordin also known as Escapeva, who received RM4,500; while the 3 Serangkai crew, of Katun and Siek, came third winning RM2,500, in a close fought competition. Eleven consolation winners received RM500 each. All finalists also received Antabax hampers, and spray paint worth RM200, each. (See Appendix for full list of placing and prizes)

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Children learning the old school game of ceper at one of the Juara POWER booths

The live graffiti battle was judged by National Art Gallery, Chief Curator, En Majidi Amir and Senior Curator, En Bakhtiar Naim Jaafar; Lam Soon Edible Oils Senior Product Manager, Household & Personal Care, Ms Mandy Lee and internationally renowned Malaysian graffiti artists, Bee and Bone Alfie.

A graffiti clinic for those aged between eight to 18 years was conducted by Bee and graffiti artists from District Gallery, to inspire the next generation of graffiti artist by introducing them to correct can-handling, basic techniques, safety procedures and hygiene.

Antabax is a proudly Malaysian personal care brand that is recognized for its 24-hours antibacterial protection.  It was named the fastest growing Malaysian brand in the antibacterial personal care category (1) and all of its products are certified Halal.

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The Juara POWER Antabax Zero Point/Lompat Getah station was packed

The brand has championed Malaysian arts, culture and heritage activities through numerous award-winning campaigns towards promoting active, healthy lifestyles, and bring communities closer.

The Antabax POWER campaign is its latest nationwide initiative. Aside from the Graffiti competition, the campaign also includes the Juara POWER Antabax schoolyard games.

Mr Francis Ng, Senior General Manager, Household & Personal Care Department, Marketing Division, Lam Soon Edible Oils Sdn Bhd said: “The Antabax POWER campaign celebrates what makes Malaysia a unique nation through the spirit and power of its people. The interpretation of what makes Malaysia potent may differ but the underlying feeling and power is there.”

He also introduced the Juara POWER Antabax schoolyard games as a means of preserving the heritage of play, and of introducing the younger generation to the games their parents were champions at.

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Finalists working on their panel!

“Antabax understands that our Malaysian heritage includes games such as Oh Som, Lat Tali Lat, Five Stones, Chap Teh, Bottle Caps, Zero Point, and even the eraser fights we used to engage in during classes. We felt that reintroducing these games would help to tear kids and teens away from their mobile devices, creating moments of family bonding, for healthy, active lifestyle,” he added.

Prof. Dato’ Dr. Mohamed Najib Ahmad Dawa, Director General of National Art Gallery, said: “Events such as these are very much in keeping with the National Art Gallery’s objective of making art, culture and heritage an integral part of daily Malaysian life. We need to teach our population to appreciate and value art from young. We find that public-private collaborations such as this one with Antabax helps in amplifying awareness and creating interest in art forms such as graffiti and in the games of our childhood.

“Which is why we are extremely pleased when Antabax proposed to collaborate with us on the Antabax Graffiti Competition 2017, because such initiatives are seen as a crucial platform for our local graffiti artists to become entrepreneurs, where they are able to generate a steady form of income and be financially independent.”

More than 2,000 people attended the Antabax POWER Graffiti Live Battle the Juara POWER Antabax games. Guests who completed the series of eight childhood games of batu seremban (five stones), teng teng (hopscotch), lawan pemadam (eraser fight), lompat getah (jumping rope), pick up sticks, chapteh and gom bia, received full-sized Antabax products, while all guests received goodies bags.

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Winners

To find out more about #AntabaxPOWER campaign please visit fb.com/NewAntabax or check our Instagram page @antabax.

Winners List and Quotes

Position Name Prize & Talent & Quote
1st Mohd Zulfadli Bin Ahmad Nawawi (Akid1) RM7,500 cash + Antabax Hamper + RM200 in spray paint
Quote

The theme of POWER Malaysia fits well into my work as I regularly explore the uniqueness of Malaysia in my work. I appreciate the prize money, which is considerable! My thanks to Antabax and the National Art Gallery for giving graffti artists a platform to reach a wider audience with our work, and with our positive message!

2nd Mohd Zaki Bin Nordin (Escapeva) RM4,500 cash + Antabax Hamper + RM200 in spray paint
Quote

The Antabax graffiti live battle to be completed in just 3.5 hours was challenging, but it gives us the type of high-stakes, high-energy exposure we need to take our output to the next level. For those who believe in me – I’m exhibited at the National Art Gallery! Come see my work here until mid-October.

3rd 3 Serangkai (Katun and Siek) RM2,500 cash + Antabax Hamper + RM200 in spray paint
Quote

It is great to see graffiti and graffiti artist like us getting recognised for our work, which is all over Malaysia but seldom in formal galleries. Antabax values our work and gaining the graffiti community a bigger platform to showcase our skill, technique and capabilities.

Consolation Goh Jiat Sin RM500 + Antabax Hamper + RM200 in spray paint
Consolation Muhammad Fahrul Idham Idham Bin Ab Malek RM500 + Antabax Hamper + RM200 in spray paint
Consolation Mohd Faris Bin Azlan RM500 + Antabax Hamper + RM200 in spray paint
Consolation Muhammad Abqari RM500 + Antabax Hamper + RM200 in spray paint
Consolation Azrul Helmi Bin Ibrahim RM500 + Antabax Hamper + RM200 in spray paint
Consolation Muhammad Fakhri Bin Mohd Salleh RM500 + Antabax Hamper + RM200 in spray paint
Consolation Chew Jia Qian RM500 + Antabax Hamper + RM200 in spray paint
Consolation Fattah Shahari RM500 + Antabax Hamper + RM200 in spray paint
Consolation Emy Falizal Mohd Faidzul RM500 + Antabax Hamper + RM200 in spray paint
Consolation Muhammad Afiq Azimi RM500 + Antabax Hamper + RM200 in spray paint
Consolation Saiful Bahrin Bin Rashid RM500 + Antabax Hamper + RM200 in spray paint

(1) Nielson data, medicated segment 2016

 

About Lam Soon Edible Oils Sdn Bhd

Lam Soon Edible Oils Sdn. Bhd. (Lam Soon) has been an established manufacturer of edible foods, household and personal care products in Malaysia since the 1950s. In the household and personal care category, their selection of quality products include May personal care range, Fruitale FairWhite UV soap, shower and olive oil range, Antabax antibacterial soap, hand sanitizer, medicated powder and cleansing wipes, Orchid feminine wash range, ZIP homecare product range of dishwashing liquid, floor cleaner, toilet bowl cleaner, powder and cream cleanser, Labour dishwashing liquid and paste, and Bio-home multipurpose cleanser and dishwashing liquid range.

As a renowned and trusted household brand among consumers, Lam Soon is dedicated to producing quality products for a healthier lifestyle and cleaner homes.

Gallery

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Batang Lidi

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Batu Seremban

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Ceper

Antabax_EraserFight

Eraser Fight

Antabax_GomBia

Gombia

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Graffiti Kids Clinic

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Chapteh

Antabax_TengTeng

Teng-Teng

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Graffiti contest in progress

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Antabax Power Prize Collection

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1st Winner

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2nd Winner

Graffiti_3rd_Winner_Siek_Zolta

3rd Winner

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