Nestlé® Aiskrim Tradisi Acknowledges Malaysia’s Unsung Heroes During Ramadhan

Blogged by @Lan
For Nestlé Malaysia

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“Ramadhan is a month that elevates charity, selflessness and family togetherness.”-Yit Woon Lai

The Sepotong Kenanganku Campaign an effort to thank the unsung heroes of society

SHAH ALAM, May 29, 2017​ – Everyday heroes walk amongst us, committed to their job saving lives and caring for others. In today’s fast-paced society their contribution can sometimes go unnoticed. In the spirit of Ramadhan, Nestlé® Aiskrim Tradisi visited “Jabatan Bomba dan Penyelamat Kuala Lumpur” and “PLUS Malaysia Berhad” headquarters as part of the “Sepotong Kenanganku” campaign to uncover everyday heroes and express gratitude to those who have dedicated their lives to serving the community.

Pegawai Bomba Jabatan Bomba Dan Penyelamat KL_L-R_ Mohammad Syaqirin Haqimi bin Mustapha, Mohd Aidil bin Mohd Saleh
Pegawai Jabatan Bomba dan Penyelamat KL L-R: Mohammad Syaqirin Haqimi Bin Mustapha and Mohd Aidil Bin Mohd Salleh

Staying true to Nestlé® Aiskrim Tradisi’s tagline of ‘Ukir Senyuman dengan Sepotong Kenangan’ (Savor The Delightful Taste of Tradition), the staff who were on duty were served with local classic flavours ice cream such as Kacang Merah, Sirap Bandung and Coconut & Gula Melaka as a token of appreciation for their hardwork and dedication, while most of us were enjoying our buka puasa at home with our loved ones.

TMC_L-R_Faridah Binti Mansor, Norziha Binti Abdul Rahman
TMC L-R: Faridah Binti Mansor and Norziha Binti Abdul Rahman

“Ramadhan is a month that elevates charity, selflessness and family togetherness. These unsung heroes put the needs of others before theirs and often sacrifice their family time for us Malaysians. They are an integral part of society but are often overlooked so we at Nestlé Ice Cream wanted to honor and thank them for their service”, said Ms. Yit Woon Lai, Business Executive Officer of Ice Cream Business Unit, Nestlé (Malaysia) Berhad.

PLUS Ronda_L-R_ Muhammad Rafiuddin Bin Sallehuddin, Mohd Norhamzah Bin Mazlan, Mohd Faiz Bin Md Arshat, Mohamad Hafizuddin Bin Rohalim, Zamri Bin Muhamad
PLUS Ronda L-R: Muhammad Rafiuddin Bin Salehuddin, Mohd Norhamzah Bin Mazlan, Mohd Faiz Bin Md Arshat, Mohamad Hafizuddin Bin Rohalim and Zamri Bin Muhammad

“Sepotong Kenanganku is also our way of amplifying the message of family togetherness. We hope to uplift their spirits during this festive season by creating happy moments with their colleagues in service, who are in fact much like their second family”, added Ms Yit.

Nestlé® Aiskrim Tradisi is a brand that champions the value of happy moments through family togetherness and through the Sepotong Kenanganku campaign, aims to instil a society that cares and gives. The Sepotong Kenanganku Campaign is an effort to thank the real heroes of the society.


About Nestlé Ice Cream
Nestlé is the largest ice cream manufacturer in Malaysia. Nestlé Ice Cream manufactures and markets a spectrum of ice cream brands such as:
● NESTLÉ MAT KOOL® – the most popular kids range ice cream in Malaysia made from the safest and highest quality ingredients and consists of a variety of refreshing, cool and awesome flavours
● NESTLÉ DRUMSTICK® – the cone range that comes in multiple flavours and inclusions, offering different taste and texture in a crunchy cone
● NESTLÉ LA CREMERIA® – the premium ice cream range featuring rich creamy taste, smooth texture and delicious inclusions to satisfy sweet cravings
● NESTLÉ BLUE TUB 1.5L® – this classic ice cream range is the perfect choice for sharing special family moments

About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in 189 countries around the world, and our 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Our performance is driven by our Nutrition, Health and Wellness strategy. Since 1912, we have been nourishing Malaysians through our quality brands and products, whilst maintaining our Halal excellence and integrity. This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit or our Facebook page at