Smoke, Fire & Spice @ Hard Rock Cafe Kota Kinabalu

(Photos by @joehairie unless stated otherwise)
This entry is made possible by using information in the press release given to invited media on July 29, 2016.
Azman Amir, Sous Chef (Far right), Bibiane Umbol, Sales Executive with the rest of amazing team presenting the new menu – Smoke, Fire & Spice 

Hard Rock Cafe Kota Kinabalu is serving up a new menu that embraces the hottest ethnic street flavors. Beginning Monday, August 1, 2016, the Smoke, Fire & Spice limited-time menu will be available at participating Hard Rock Cafe franchise locations across the globe. The new menu draws inspiration from the spices, seasonings and sauces of popular street foods found around the world including Asia, Africa and Latin America.

“A big food trend this year is getting creative with robust, ethnic ingredients from places like Africa and East Asia, and Hard Rock’s Smoke, Fire & Spice menu presents an opportunity for guests to sample seasonings and spices they might not have a chance to otherwise,” said Darryl Mickler, Senior Director of Research and Development for Hard Rock International. “The grill is the perfect platform to showcase variety, from protein choice to flavor, and we believe the new items speak to consumers’ evolving palates and interest in experimenting with unique culinary profiles.”

As part of the Smoke, Fire & Spice menu, Hard Rock has developed a variety of specialty rubs, seasonings and sauces that guests will be able to pair with their new choice of chicken, beef or shrimp.

Chicken – RM68.00 






Beef- RM95.00



Each protein will be served on a sizzling skillet accompanied by Naan, a marinated salad mix, grilled vegetables, mixed cheeses and complementary dipping sauces (as shown in the images below).


Served steaming-hot and fajita style, the Smoke, Fire & Spice flavor options include:

  • Kalbi (Korea)- a mix of soy sauce, fresh garlic, ginger and sesame seeds, this spice packs a sweet heat inspired by flavors of Korea.
  • Chimichurri (Latin America)-a tangy mix of parsley, cilantro, basil, garlic and black pepper, inspired by flavors of Latin America
  • Charmoula (North Africa)-a mix of parsley, cilantro, fresh garlic, paprika, black pepper, red pepper flakes, cumin and lemon juice, this marinade offers a rich herby and spicy flavor inspired by North Africa.
  • Satay (Thailand)- a fresh peanut and soy sauce mix, inspired by the flavors of Malaysia and Thailand.
  • Piri Piri (South Africa)- a scorching mix of chili peppers inspired by flavors of South Africa.
  • Char Siu (China)- a sweet mix of soy sauce, hoisin sauce, oyster sauce, star anise, ginger and Chinese five spice, inspired by flavors of China.
Sauce options

Guests can  stop by Hard Rock Cafe Kota Kinabalu to try out the latest Smoke, Fire & Spice menu items or visit for more information.

Hard Rock Cafe
Unit G-26/F-28
Oceanus Waterfront Mall
Jalan Tun Fuad Stephens
88000 Kota Kinabalu
Sabah, Malaysia
Phone: +60 88 273 952

Facebook: Hard Rock Cafe Kota Kinabalu Sabah
Instagram: @hardrockcafekk

About Hard Rock Cafe Kota Kinabalu

Located at in the Oceanus Waterfront Mall at Jalan Tun Mohd Fuad Stephen in Kota Kinabalu, the new Hard Rock Cafe Kota Kinabalu will undoubtedly be a must-see for both visitors and locals. The new cafe also joins popular Hard Rock Cafes in Malaysia, including locations in Kuala Lumpur and Melaka. The 2-floor, 7,914-square-feet café includes indoor seating for 148, an upscale vibrant bar and an outdoor area that can accommodate 30 guests, a live entertainment space that will feature Kota Kinabalu’s unique local music scene, and a Rock Shop.

Memorabilia from Hard Rock’s iconic collection adorns the walls of Hard Rock Cafe Kota Kinabalu, including items from legendary and contemporary musicians from around the world.  Fans will be able to see Nikki Minaj’s black lace dress; Lenny Kravitz’s turquoise shirt; Jesse Carmichael of Maroon 5’s Fender Stratocaster guitar; Rihanna’s Black and White “Boy” outfit; Slash’s top hat; and much more. Guests of Hard Rock Cafe Kota Kinabalu can enjoy fresh, high-quality items from Hard Rock’s scratch-based menu, including the favourite Legendary Experience menu, featuring a mouth-watering selection of 8-ounce Legendary Burgers.

Hard Rock’s Smokehouse Menu uses the very best Hickory wood chips to slowly cook its ribs, chicken and beef to juicy, tender perfection.  In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favourites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock souvenir collectible glassware. Hard Rock’s cocktails are handcrafted, just like its cuisine, and as authentic as the memorabilia on the walls.

About Hard Rock International

With venues in 68 countries, including 163 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide.

Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Reykjavik and Lyon. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, Itapema, Los Cabos, Tenerife, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit